Barlow Robbins have acted for the founders of a new UK perfume consultancy business known as Phoenix Beauty Ltd and based in Ruislip.
Nick and Amy Buckley have created a business which allows and facilitates entry for high end perfume brands to distinct United Kingdom commercial retail outlets. Phoenix will offer the services of bespoke sales management, brand marketing as well as logistical and commercial support to its customers’ brands. These high end specialist brands are aimed particularly at the younger market and often are manufactured by SMEs with the UK being a new market place for them. They need specialist business support for their brands and Phoenix offers this to them. A major brand currently being looked after by Phoenix Beauty is the French perfume brand J.U.S. It is seen as a rebellious, alternative brand with a vintage pop-art look to its packaging using utilising vibrant colours. Phoenix Beauty supports the brand owner with marketing strategies as well as procuring access to retail outlets, all of which would have to be dealt with in-house by the brand owner in a new market place.
Barlow Robbins have advised on agency and distribution agreements for Phoenix Beauty as well as UK competition law advice, all being areas within the normal capabilities of the Corporate and Commercial team at Barlow Robbins. This expertise has helped Phoenix Beauty by seamlessly providing them with the relevant legal advice to match their various needs. Our advice covers business establishment as well as the contracts needed for customer service within the UK. Of particular concern and which added complexity to the contracts were the various possibilities that Brexit posed for the potential importation and sales of EU manufactured perfume products. Our Brexit advisory team helped navigate these complexities alongside the Company and Commercial department.
Phoenix Beauty have ambitions to grow steadily in the UK market as a one stop service for premium perfume brands. Brands under control include not only J.U.S. but also Kierin and the Icon fragrance collection by Banana Republic.
By Tim Matthews
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